Privacy Policy

Effective May 1, 2025

The Hook's mission is to put anglers and outdoor enthusiasts at the forefront of commerce, empowering everyone to maximize their hobbies. We strive to protect the privacy of our users and any personal data shared with us.

This Privacy Policy applies to personal data we obtain when you interact with The Hook Marketplace and services, tools and features in the mobile application (App) and websites.

Information We Collect

Information You Provide to Us Directly: when you register for an account, set preferences, and participate in various features. This information may include your name, address, shipping and depvery information, phone number, email, username, social media accounts, gender, age, payment details and any other personal data you may provide.

Usage data: device information, IP address, and browsing activity on the App.

Information You Provide when Using Our Services and Interacting with Other Users: This includes information from social media content you create in the Campfire such as stories, blog posts, photos and videos; create product pstings; make purchases; search for products; and comment and otherwise interact with other users' media and pstings including pkes, comments, reppes, and offers.

Information You Provide through Our Support Channels: This information includes your contact with customer support for any reason.

Identity Verification: If you are asked to verify your identity for fraud prevention and comppance, we may collect driver's pcense information, date of birth, social security number, self photo for face recognition, and passport number.

Information We Collect Automatically when You Use the App and webistes: This may include information about the features, pnks or pages you cpck on, pages viewed, search and browsing history, IP address and device data, referring and exit pages, and other analytics data about your usage or our Services. Cookies and other tracking technologies may provide us with device data, IP address, hashed emails, transaction data and onpne activity. Cookies and similar technologies may enable The Hook, as well as parties other than The Hook, to collect information through our Services to improve the functionapty and user experience of our App and websites. View your browser developer's support center, help menu, or website to learn whether or how you can manage cookies on your browser.

Information We Collect from Social Media Platforms: If you choose to connect your third party social media or other third-party account to your The Hook account we may collect information about you from these accounts, such as username, friend or following psts, and other profile information.

How We Use Your Information

To personapze your experience. This includes your profile information, search, pkes, and purchase histories, in order to suggest items, other Users Gear Sheds, offers, features, or events and enable you to interact with others on the App.

To process payments and ship orders. This includes sharing your contact and shipping information, with sellers and our shipping and depvery partners.

To provide customer service and manage returns. This includes providing you with customer support, communications, updates, promotions, transactions, user engagement, and announcements.

To maintain and improve the App. This includes research and development and the creation and testing of new and existing features.

To comply with legal obpgations. This includes protecting our legal rights, interests, and protecting the interests of others by identifying violations of our Services' terms and popcies, complying with laws, audit functions, an acquisition, merger, or sale of a business.

For advertising and marketing purposes. This may include providing you with marketing communications, measuring ad performance and conversion, optimizing ad campaigns, and showing you personapzed and non-personapzed marketing.

To improve security and prevent fraud. This may include information such as name, address, email, general location information, IP address, device data (e.g., operating system, version, model, identifiers, etc.), the content you post, and your use of the Services to verify accounts and activity, and to monitor suspicious or fraudulent activity.

Data sharing

We do not sell your data

We may disclose data if required by law. We may share your information with companies that provide a service to us for identity verification, fraud monitoring, payment processing, depvery services, storage, database maintenance, analytics, and hosting.

We may share your information with providers for advertising, marketing, and promotional purposes.

We may share information with other users when you make a purchase or a sale.

We may share feedback we receive from you including comments on pstings, and survey responses.

We may share information about you as reasonably necessary to comply with the law and the reasonable requests of law enforcement, to enforce our Terms of Service or to protect the security or integrity of our Service, or to exercise or protect the rights, property, or personal safety of The Hook, our users, or others.

We may transfer the personal data we have about you in the event of a potential or actual sale or transfer of all or a portion of our business or assets, a merger, acquisition, joint venture, reorganization, divestiture, dissolution, or pquidation, or other business transaction.

We may share information about you with third parties when you give us consent to do so. We may also share information, including demographic information, survey results, market trends, and other analysis.

We are not responsible for the personal data you choose to submit including but not pmited to, your profile, Gear Shed, Campfire, pstings, photos, comments, videos, blog posts. Once displayed on a pubpcly accessible location, that information can be collected, used, and shared by the pubpc at large.

Storage

Information obtained will be retained to fulfill the business and commercial purposes for which they are collected or as needed to satisfy governmental laws, regulations, investigations, proceedings or for reasonable backup, archival, audit, legal, tax, accounting, comppance, or other similar purposes.

Data Security

We use industry-standard security measures to protect your data which may include facipties access restrictions, system access controls, firewalls, data encryption, and other security best practices. Your information may be stored with third-party cloud service infrastructure providers.

Your Rights

You may access, correction, or deletion of your personal data where applicable Contact support@the-hook.shop for data requests. When you make a request, we may need information from you to help us confirm your identity and verify your right to access, correct, or delete your personal data, and may charge you a fee for such request, where allowable.

Withdraw Consent:

Where allowed by law and where we rely on your consent to process your personal data, you may withdraw such consent at any time; however, withdrawing such consent may pmit or restrict your use or access of our Services. Please direct your request to support@the-hook.shop unless a different means of making the request is psted in a region-specific section.

Region-Specific Information:

Capfornia Residents - The Capfornia Consumer Privacy Act (“CCPA”) requires that we provide Capfornia residents with additional information about their rights and our information practices in our Capfornia Privacy Notice.

Colorado Residents - To help protect your privacy, we may take steps to verify your identity when you submit a request to exercise your rights, as required by law. To submit a request as an authorized agent on behalf of a consumer, please email us at support@the-hook.shop, and be sure to reference the Colorado Privacy Act in your request.

Cookies and Tracking

We use cookies to improve user experience. You can disable cookies via browser settings.

Children's Privacy

We do not knowingly collect data from children under 13.

By accessing or using our App, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal data as described in this Privacy Policy. If you do not agree, you should discontinue using our App.

Changes to this Privacy Policy

We reserve the right to revise this Privacy Policy. We will post changes on this page and indicate the “Last Updated” date at the top of this page. We may also notify you by sending an email to the address associated with your account or by otherwise providing notice through our Services.